Copywriter Recruitment

If you are looking to recruit a copywriter but are not sure what they can do or are interested in becoming a copywriter, the summary below will give you a good idea of what you can expect.

A copywriter’s role is to write the text (known as copy) for marketing or promotional materials. This copy can be produced for print, radio, television, internet or multimedia output and covers a wide range of end products.

In order to achieve this end goal a copywriter needs to be able to study products or services, decide on the salient points and present them to the target audience in a way that influences them in the targeted manner whether that be to buy the product or change/enhance an opinion. Generally the copywriter will work in a creative team producing the words with an art director creating/directing the visuals. Output material includes:

  • Adverts
  • Headlines
  • Direct Mail
  • White Papers
  • Commercials
  • Taglines
  • E-mail
  • Press Releases
  • Brochures
  • Slogans
  • Web Content
  • Annual Reports
  • Billboards
  • Jingle Lyrics
  • Catalogues
  • Speeches

What makes a good copywriter?

  • a strong background in English
  • an inquisitive journalistic nature
  • creativity and the ability to dramatise the facts
  • writing clear and persuasive copy
  • ability to work alone and within a team
  • ability to work under pressure

Qualifications

As with most industries there are a lot of people that have on the job training but prospective employers may look for qualifications in advertising, marketing, journalism, English or media studies.

Register with us

If you would like to use us as your specialist copywriter recruitment agency please use the appropriate selection below.

Candidate Registration | Register a Vacancy


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